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Steam Greenlight: The First 48 Hours

Steam Greenlight: The First 48 Hours


Not very long ago, our team explored the idea of bringing our iPad game to the PC/Mac platforms following the mobile release. The benefits were obvious: larger audience, largest distribution platform, and low costs to make the move. The problems were also obvious: the game was built for iPad and may not port well, the time investment is time that could be spent polishing the mobile version, and no one on the team had experience with the Greenlight process Steam uses to curate projects for eventual release through the Steam client.

I wanted to take a moment to share the last 48 hours with you to help you relive the rollercoaster our team rode (and continues to ride), and share some of the lessons we’ve already learned.

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Keyword Research for an iOS Indie Game

Keyword Research for an iOS Indie Game


We’ve been working on our marketing strategy for Tyto Ecology, our upcoming game, and decided to start looking into a way to optimize our search results in the Apple app store. Having a game show up as early in search results is essential to actually being found in any marketplace!

After doing some research on App Store Optimization (ASO) tools, we decided to try out Sensor Tower: it seemed to offer what we were looking for in terms of keyword research and competitor analysis, so we wanted to write out a blog post to share what we’ve learned from the process for other indie studios also looking into this.

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